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L to R – Francisco Nunez, Vice President & Global Head of CWT Global Partners Network; Lola Adefope, Managing Director, BTM and Raphael Pasdeloup, Senior Vice President & Global Head of CWT Energy, Resources & Marine during the BTM unveiling of CWT in Lagos.
Posted by Sade Williams
Business Travel Management Ltd. (BTM) has announced a partnership with CWT (formerly Carlson Wagonlit Travel), the business-to-business-for-employees (B2B4E) travel management platform.
Operating under the CWT brand in Nigeria, the company aims to elevate the standard of travel management in the region and, by partnering with a global B2B4E travel management platform, BTM will bring further focus and cohesion to positively impact the continent, enhancing value and service delivery levels.
Managing director of BTM, Lola Adefope, said at a programme to announce the partnership in Lagos, that the company is poised to delivering a whole lot of travel solutions and make travel seamless for corporate companies through advanced Information Technology, which she said the CWT team was deploying into the system.
“Business Travel Management Limited is proud to Partner with CWT. There have been some very exciting changes within the global company that we are looking forward to being a part of. Our company has operated in the Managed Travel space for almost forty Years as a TMC (Travel Management Company). This is what we do best, efficient service delivery, innovative ideas and cutting-edge travel technology,” says Lola Adefope, Managing Director of CWT in Nigeria (owned and operated by Business Travel Management Limited).
She added that through partnership with CWT, some of the challenges hitherto encountered in business travel would be surmounted as more innovations and solutions would be provided as a result of the partnership.
Also speaking, Francisco Nunez, CWT’s Vice President of Global Partners Network, said the time to partner a reputable Nigerian travel company is now as the country continue to grow economically.
“We always want to partner with companies that share the same values with us in terms of integrity, we seek partnerships that fit into our vision and we select that very carefully, hence the choice of BTM.
“Nigeria has a rich cultural and economic heritage, especially in natural resources, and corporate travel is a key facilitator of industry here. With BTM, we would like to build on our long-standing reputation for successful travel delivery in the country, and want our brand to be as synonymous with corporate travel as Zuma Rock is with Nigeria”, he said.
Olufemi Adefope, Company Founder and Chairman of Business Travel Management Ltd, added that the partnership brings new travel technology and ideas to the table.
“The evolution of the travel industry is inevitable. With technology underpinning everyday life it is obvious that corporate travellers are going to want the same efficiencies in their Travel Programme that they get in their every day life. Partnering with CWT in Nigeria allows our company to bring new travel technology and ideas to the table. This partnership allows Business Travel Management Limited to remain at the forefront of Travel Technology in the region”
Benefits derived from representing the CWT brand in Nigeria include BTM’s ability to now deliver a global standard of service, travel technology and efficiencies, locally. The company continues to be the pace setter for Travel technology in the region. BTM will now have the ability to provide enhanced customer advice and services without compromising on ethics.
“We will continue to operate in a developing market and improving industry standards with the support of a globally dominant partner with sustainable business methodology”, Adefope added.
L to R – Olufemi Adefope, Chairman, BTM; Bola Adefope, Executive Director BTM; Lola Adefope, Managing Director, BTM; Francisco Nunez, Vice President & Global Head of CWT Global Partners Network and Raphael Pasdeloup, Senior Vice President & Global Head of CWT Energy, Resources & Marine during the BTM unveiling of CWT in Lagos.
Amongst the long-term goals of the partnership between BTM and CWT is for Business Travel Management Ltd to encourage Corporate Brands in Nigeria to improve the efficiency of their travel programme and experience truly professional, open and honest travel services.
Business Travel Management Ltd.’s (BTM) Predecessor, Travel Management Company started in 1979. In 1998 it joined a global travel group which evolved in 2006 to specialize in corporate travel and pushed the envelope for Managed Travel in the region. Business Travel Management Limited (BTM) has earned a reputation as a ‘one stop shop’ for everything travel related. Our core focus and strength being the provision of excellent corporate travel services to our clients, for over 20 years of being in existence. BTM has been an ISO certified company since 2008.
“Our Management team consists of the most experienced travel professionals, especially as BTM is a member of the GHI Assets Group of companies (airline representatives and travel management specialists)”.
The travel business is now in its third generation with a staff strength of close to 200. BTM has operations in Nigeria and Angola.
The brand launch was sponsored by BTM partners; Africa World Airlines, Air Cote d’Ivoire, Amadeus, British Airways, Delta Air Lines, KLM Royal Dutch Airlines, Air France, Emirates, Kenya Airways, Lufthansa, Radisson Blu, RwandAir Limited, South African Airways and Virgin Atlantic.
