Dana Air re-brands reward program as membership hits 18,000


… airline says unperturbed by efforts of mischief makers


Posted by Sade Williams

Dana Air has said that its reward program membership has reached a record 18,000 passengers, revealing today that it has re-branded the Dana Miles loyalty program to Dana Miles Club.


Speaking to newsmen in Lagos, the Media and Communications Manager of the airline, Kingsley Ezenwa, said the airline had to re-brand as a result of its growing membership and increased benefits attached to the tiers of membership – Blue, Silver  and Gold.


“We have rebranded our reward program to Dana Miles club as a result of the growing membership and benefits. We are glad that our guests are now realizing the need to go cashless and use more of their miles for upgrade from economy to business class, payment of excess and alot of other flight and none flight related benefits.”


”We have had a case where someone travelling with his family ran out of cash and couldn’t pay for his excess baggage but used his excess miles to pay and still got an upgrade from economy to business class cabin. There are loads of benefits attached to being a member of the club and we are glad to have been able to grow its membership to this all time high.”


On the recent message circulating on social media about a statement purportedly made by one of the airline’s Pilots, Ezenwa said, ‘first, none of our pilots could have said such. Secondly, a pilot has the right to ground an aircraft if he or she is not comfortable with its level of maintenance. So why would any pilot say such about the aircraft he or she will still fly?’’


“Last year, someone raised a false alarm and was arrested and released after promising never to engage in such anymore. Now this is the latest of their infantile de-marketing strategy. Unfortunately for them, while they are focusing on their evil acts, we are focusing on delivering quality service hinged on safety and exceptional service and we are happy that our guests are better enlightened now”, he added.


He further advised the public against misusing their social media platforms to spread ‘blatant malicious’ and unverifiable information, as the airline is determined to, again  fish out the perpetrators and prosecute accordingly’.

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