In-flight experience: Emirates unveils premium wines in First, Business cabins as investment on programme hits $1bn

Emirates Cabin Crew, Magdalene Odigie; Chairman of Konga/Zonox Technologies, Mr. Leo Stan Ekeh; Chairman of MTN Dr. Ernest Ndukwe; and Emirates Regional Manager West Africa, Afzal Parambil; during Emirates Wine Tasting event held in Lagos

 

airline has 7.4m bottles of wines currently stored in its cellar in Burgundy, to be served in 2037

 

 

Posted by Sade Williams

 

United Arabs Emirates (UAE) giant carrier, Emirates Airline has raised the bar in in-flight experience as it unveils classy and tasteful wines on Business and First class cabins.

 

This is just as the airline revealed that it has invested $1 billion in its wine programme since 2006.

 

The airline, at the Nigerian Wine Tasting Event held in Lagos at the weekend, disclosed through its Regional Manager West Africa, Afzal Parambil that 2.2 million bottles of champagne and wine have been served on First and Business Class, while 2.6 million bottles have been served in Economy class since then.

 

He noted that across the network daily, the airline offer 80 Champagnes, wines and ports, over 30 spirits, Aperitifs, and Liqueurs, and about 14 cocktails.

 

The Selected Wines that were revealed are Dom Pérignon; Metis Sauvignon Blanc Klein Constantia; Ken Forrester Gypsy; Château Pontet Canet 5ème Cru Classé and Graham’s 20 year old Tawny Port.

 

Speaking further on how the airline creates its unique wine experience on-board, Parambil said the wines on each route are carefully selected to complement the menu and include exclusives found only on Emirates.

 

“Our team of wine connoisseurs builds direct relationships with some of the world’s most prestigious vineyards to handpick and secure the most exclusive and rare wines for our customers.

 

“We serve 80 different champagnes, wines and ports on our flights on an average day in all classes across our international network. We source our wines from Argentina, Australia, Austria, Chile, France, Germany, Italy, New Zealand, Portugal, South Africa, Spain and USA.

 

“We choose wines that are versatile, which means they’re easy to pair with the wide range of meals on our menus. In just a few moments, we will give you a taste of this pairing experience”, he said.

 

Parambil, who disclosed that Emirates sources wines from 12 countries, including: Argentina, Australia, Austria, Chile, France, Germany, Italy, New Zealand, Portugal, South Africa, Spain and the USA, added: ‘In every aspect of our business, our aim is to provide the best experience for our customers and we have curated a wine programme that is reflective of that promise. We are proud of the fact that our wine lists are comparable to what you might find in a top restaurant in the best cities around the world’.

 

Speaking further, he said Emirates invests heavily in its cellar and has established a robust wine programme in the last 10 years.

 

Emirates Cabin Crew, Magdalene Odigie; Emirates Regional Manager West Africa, Afzal Parambil; and Managing Director, ParknShop/Spar Nigeria, Mr. Prakash Keswani; during Emirates Wine Tasting event held in Lagos

 

“At the heart of Emirates’ wine strategy is its unique approach to purchasing exceptional Bordeaux wines en primeur.  Emirates’ own team of wine connoisseurs has built direct relationships with some of the world’s most prestigious vineyards to handpick and secure the most exclusive and rare wines for its customers.

 

“Emirates launched the Emirates Vintage Collection which is a selection of fine wines which have been stored for up to 15 years in our cellars. Emirates’ carefully curated wine selection and its wine strategy are documented in its newly launched Wine Channel on ice.

 

“The wines on each route are carefully selected to complement the menu and include exclusives found only on Emirates such as the Dom Pérignon 2005 Rosé champagne and 1963 Graham’s Colheita Port. A long term buying strategy also means that the airline has 7.4 million bottles of wines currently stored in its cellar in Burgundy, France some of which will only be served in 2037.

 

The airline says it  serves more than 100 million meals a year, while giving same attention to detail in First, Business and Economy Classes.

 

 

Details about selected Wines unveiled:

 

  1. Dom Pérignon :

Dom Pérignon is a brand of vintage Champagne produced by the Champagne house of Moët & Chandon, and it serves as that house’s prestige Champagne. It is named after Dom Pérignon, a Benedictine monk who was an important quality pioneer for Champagne wine. Dom Pérignon is always a vintage champagne, meaning that it is not made in weak years, and all grapes used to make the wine were harvested in the same year. As at September 2019, the current release of Dom Pérignon is from the 2009 vintage.

Emirates Airline typically serves Dom Perignon champagne in its First Class Cabin. They usually serve whichever vintage is most common at that time. The airline invests more in wine than any other airline. There are different brands of Dom Perignon champagne. For example, in 2016, Emirates briefly served Dom Perignon 1998 P2. In April 2018, Emirates started serving the Dom Perignon 2000 P2. Emirates has been serving Dom Perignon for 27 years.

 

2. Metis Sauvignon Blanc Klein Constantia:

Metis Sauvignon Blanc was inspired by Pascal Jolivet and his holistic approach to winemaking. The name Metis refers to the collaboration between the two countries to produce this great wine. This fusion of philosophies is reflected in the flower on the label that is a hybrid of the South African Protea and French Iris. Its vintage collection was produced in 2013, 2014, 2015, 2016, and 2017. Metis Sauvignon Blanc is a white wine served on Emirates Business class.

 

3.Ken Forrester Gypsy:

The Ken Forrester Gypsy  wine was produced in Cape Town, South Africa. The character is somewhat ‘wild’, a little brambly with hints of nutmeg, cinnamon, dark spices, with vanilla scents and a distinct, concentrated red-fruit focus on the finish. This is served on First and Business class cabins.

 

4. Château Pontet Canet 5ème Grand Cru Classé:

Château Pontet Canet 5ème Grand Cru Classé is a premium Red wine produced in Bordeaux. The wine maintains the characteristics of the great Pauillacs. It has the aroma of cedar and dark fruit with fresh and balanced red fruit and cherries. It is a sublime wine. It is a Red wine served on Emirates First class cabin.

5. Graham’s 20 year old Tawny Port:

Graham’s 20 year old Tawny Port is a Red wine produced in Portugal. It is made with red berries, dried berries, raisins, some nuts, and hints of leather and flowery aromas; Sweet on the palate with good concentration, dried berries, spice, and a long aftertaste.  It is a Red wine served on Emirates First class cabin.

 

 

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