…airline introduces ‘Sama’, the industry’s first-ever MetaHumancabin crew
Posted by Sade Williams
Qatar Airways has entered the metaverse by launching QVerse, a novel virtualreality (VR) experience for visitors to the airline’s website.
Users of the ww.qatarairways.com/QVerse website can now virtually tour and navigate the Premium Check-in area at Hamad International Airport (HIA), the cabin interior of the airline’saircraft, including the award-winning Business Class – Qsuite, and the Economy Class cabin, byusing their own Personal Electronic Devices (PEDs).
The national carrier of the State of Qatar isalso the first global airline to introduce a MetaHuman cabin crew offering a digital interactivecustomer experience.
Speaking on the development, Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “With physical boundaries beginning to be challenged by the metaverse on an increasingly larger scale, it isexciting to embrace a technology that enables all travel enthusiasts to enjoy a unique immersiveexperience of our award-winning products and services.”
“Our status as the first airline to introduce a MetaHuman cabin crew is testament to our unwavering desire to innovate and delight our customers. We are constantly looking forward toadopting and introducing novel technologies that enhance our passengers’ complete journey.”, he added.
The experience was developed using Epic Games’ Unreal Engine, the world’s most advanced real-time 3D creation tool, and MetaHuman Creator, a cloud-based app for creating high-fidelity digitalhumans.
Qatar Airways is the first global airline to introduce a MetaHuman cabin crew, featuring adigitally-created high-fidelity 3D human model named ‘Sama’ – whose name is of Arabic origin andtranslates to ‘sky’. ‘Sama’ offers an interactive customer experience through engagement with theuser, taking them on a virtual journey of discovery, while presenting the unique features in both theBusiness and Economy Class cabins through a narrated script.
A multiple award-winning airline, Qatar Airways was announced as the ‘Airline of the Year’ by theinternational air transport rating organization, Skytrax, in addition to securing five additional awards, including World’s Best Business Class, World’s Best Business Class Airline Lounge,World’s Best Business Class Airline Seat, World’s Best Business Class Onboard Catering andBest Airline in the Middle East.
The airline continues to stand alone at the top of the industryhaving won the main prize for an unprecedented sixth time (2011, 2012, 2015, 2017, 2019 and2021).
The airline’s hub, Hamad International Airport (HIA), was also recently recognised as the‘Best Airport in the World 2021’, ranking at number one in the Skytrax World Airport Awards 2021.