Posted by Sade Williams
South African Airways (SAA) has confirmed it is extending its partnership with the organisers of NewBrandsXPO – the premier Launchpad for new and emerging product and services in Nigeria – and offering “Exhibition Support’ to three emerging travel-related brands to showcase their business at this year’s event holding at the MUSON Centre, Onikan, Lagos on 19th and 20th July.
Promoted by Heventin, a corporate event and brands activation company, and Uburu, an integrated marketing communications consultancy, NewBrandsXPO is a one-stop shop for established brands as well as emerging businesses seeking to launch new products & services into the market, and get instant consumer feedback.
Exhibitors cut across different sectors including travel, financial services, IT & Telecom, consumer electronics & kitchenware, FMCG, health & wellness, personal care, apparel & fashion accessories, food & drinks, and several others. This year’s event will also include free workshops on subjects ranging from branding to financing options, the organisers announced in a recent statement.
Recall that at the maiden edition of NewBrandsXPO held last June, South African Airways had offered support to five local companies namely GreaterView Travels, Apeiron Global, Saffron Travels, Crew Training Institute (CTI) and Vecta Travels, as part of activities to mark twenty years of successful operations in Nigeria, and in fulfillment of the airline’s corporate social responsibility.
Commenting on the partnership extension, Ohis Ehimiaghe, Regional Manager, West, North and Central Africa, South African Airways, said: “Given how the SAA NewBrandsXPO Exhibition Support has greatly impacted the businesses of last year’s beneficiaries, it was an easy decision for us to carry on our partnership for the 2019 event, so that more emerging travel businesses can benefit from the opportunities that the platform provides.”
On how beneficiaries world be selected, Lanre Samson, Activation Director of Heventin and co-promoter of NewBrandsXPO said: “To be considered for one of the three free exhibition slots at the South African Airways pavilion, duly registered travel product or service companies that have been in operation for not more than three years, and have online presence, can send an application to email@example.com on or before 31st April 2019 introducing their business.”
Envisioned as an annual experiential marketing event, NewBrandsXPO offers exciting benefits not only to exhibitors but visitors as well. While exhibitors will be placing their brands directly before thousands of prospective buyers, it is also an ideal space for visitors to follow latest trends and innovation, sample new products and enjoy amazing discounts on instant purchases.
South African Airways (SAA) is the leading carrier in Africa, serving 57 destinations, in partnership with SA Express, Airlink, and its low-cost carrier, Mango, within South Africa and across the continent, and nine intercontinental routes from its Johannesburg hub. It is a member of the largest international airline network, Star Alliance.